Style in the ‘70s: Disco, Camo, and Corduroy
From the glamour of the dance floor to the grit of war, we examine menswear in the ‘70s and how the decade influenced Harry Rosen.
When the ‘70s set in, the world was very much in a transitional decade dictated by socio-political decisions that left a lasting impact on Canada – and not least, on how they dressed. One of fashion’s most iconic decades, the ‘70s will always be remembered for a few styles in particular; many of which have seen a resurgence in modern menswear.
Here, we examine a few of the major trends and styles symbolic of the decade, plus a look back at Harry Rosen in the ‘70s.
Bringing Boogie Back
The disco movement was more than just a fashion trend – it was a cultural phenomenon. Emerging from the vibrant nightlife scene of the ‘70s, disco was all about flamboyance and flash that lit up the dance floor. Wide lapels, polyester suits, and bold colours defined men’s fashion, characterized by the iconic look from the movie Saturday Night Fever. This was a time when men embraced a daring and expressive approach to style, with an emphasis on standing out and having fun.
Today’s Take
TOM FORD brings disco back today, with an ivory organza statement suit, featuring crisp high-waisted pleated trousers with a slight flare, mimicking the wide-leg look popularized during the era. Oversized sunglasses are a must, adding a touch of retro glamour to the ensemble. Ditch the platform shoes for heeled printed croc Chelsea boots to elevate your look. This outfit is perfect for dressing to impress, whether it’s an event, night out, or anytime you want to bring a bit of disco flair into your life.
Style Tip: Contrast Your Accessories
When wearing an all-white suit, avoid belts, footwear, and accessories that are also white. They can blend with the suit in an unflattering way. Instead, play with contrast, as seen here in the dark brown belt and shoes.
The 1970s saw the rise of military-inspired fashion, with surplus uniforms and vintage military clothing becoming wardrobe staples. As global conflicts raged on, the military aesthetic became both a fashion statement and a symbol of protest. Field jackets gained popularity, embodying the rugged yet stylish aesthetic of the era. This trend was about practicality and versatility, taking inspiration from military designs and incorporating them into everyday wear.
Today’s Take
Military continues to find its way back in fashion. For today’s look, start with the field, or chore jacket – ideally in olive green or camo print. Pair it with slim-fit jeans or matching cargo pants for a modern take on the rugged aesthetic. Layer a simple T-shirt or a knit sweater underneath to keep the look casual and comfortable. Complete the ensemble with sneakers or sturdy leather boots. This outfit is perfect for casual outings, outdoor strolls, or anytime you want to add a touch of military-inspired edge to your wardrobe.
Corduroy became a defining element of the 1970s, embraced by everyone from intellectuals to tastemakers. Celebrated for its soft, plush feel and versatility in both casual and formal wear, the material signaled a broader trend towards comfort and practicality. Corduroy was crafted into a variety of garments, including jackets, pants, and vests, available in an array of colours and patterns. The fabric’s lasting appeal lies in its ability to add a touch of texture, tactility and charm to any outfit.
Today’s Take
Corduroy is back in a big way this fall. To incorporate corduroy into your wardrobe, start with a sport jacket in a rich, earthy tone like brown, burgundy, or olive, or a timeless classic, navy. Today’s corduroy isn’t the stiff or rough fabric from the past; we now see stretch, cashmere and cotton blends that are soft and luxurious to the touch. Pair a V-neck sweater with complementary cotton pants for a cohesive look, like this one from Brunello Cucinelli, or mix it up with denim jeans for a more casual vibe. Underneath, a simple pinstripe sport shirt paired with the lightweight knit sweater keeps the focus on the textured corduroy. This look is perfect for both smart-casual settings and more relaxed occasions or offices, offering a stylish quiet luxury nod to the 1970s trend.
Style Tip: Embrace the Tassel
The tassel loafer is a big menswear move to make for the FW24 season. It’s a classic style that fills a versatile role in your wardrobe and works in a variety of different leathers and finishes.
By the mid-1970s, Harry Rosen had expanded once again, now with new stores on Bloor Street in down Toronto and Sherway Gardens in the Greater Toronto Area. Around this time, Harry Rosen heavily invested in sportswear, selling more casual, non-tailored styles than ever before.
The ‘70s was also when Harry first travelled to Italy and consequently fell in love with Italian craftsmanship and tailoring. In 1975, Harry brought his eldest son Larry, current Chairman & CEO, on a trip to Italy and Europe to visit his favourite stores with him, as Harry had developed a passion for continental taste.
By the late ‘70s, Harry Rosen made the strategic move to begin carrying Italian labels at Harry Rosen, beginning with none other than the legendary label Zegna. Harry was inspired by meetings with Gildo Zegna and members from the company and decided it was time to introduce the label to his Canadian market. This was also the decade when Harry Rosen brought the Ralph Lauren empire to Canada.