Pitti Uomo Street Style: January ‘25 Trend Report
From colour stories to statement accessories, these were our top trends from throughout Pitti Uomo 107, the Fall/Winter 2025 edition of the menswear event.
The winter edition of Pitti Uomo, the beloved bi-annual menswear tradeshow in Florence, Italy, is now complete. For four days in January, the city’s charming cobblestoned streets and the medieval-era Fortezza di Basso play host to the world’s largest and (by far) most popular menswear event of its kind.
While relationships, research, and actually conducting business are top priority, Pitti Uomo has evolved into a circus of social media presence and street style obsessives who revere the twice-per-year event as a menswear Mecca.
Buyers, brand reps, and retailers alike rub shoulders with menswear influencers, industry icons, and Instagram personalities, every attendee dressing to impress throughout.
Montréal-based photographer Marc Richardson (@shooting.people) was there to capture it all, and this season, four trends stood out among the rest.
Much has been made of “winter whites” in recent years, but this season, the combination of white and off-white colours with brown and beige colours was particularly notable.
As the days slowly grow longer, cherished winter sunshine illuminates light outfits and specifically white colours. Brown and beige colours, also part of the “natural” colour family, add contrast while retaining a harmonious tonality.
Scarves are an undeniable practicality come the coldest months of the year. In addition to being useful for keeping warm, they also offer an opportunity for self-expression, and this winter at Pitti Uomo, we spotted some particularly eye-catching pieces.
Scarves featuring everything from polka dots to plaids to intricate patterns adorned the necks of attendees, some simply draped around shoulders and others tied tightly to keep out the cold. In every look, the additional layer of a scarf provided a point of interest, adding another element to a well-developed outfit.
Where there’s tailoring, ties aren’t often far away. That said, this edition of Pitti Uomo featured more enticing neckties than most. Various colours, patterns, and materials caught our attention though it were the standout pieces that left the biggest impact.
Vivid colours, heritage prints, and clever combinations with other layers helped celebrate the humble tie once again.
Striped suiting fabrics have long been associated with business and finance, with bankers, money, and success closely associated with both pinstripes and chalkstripes throughout history, not just in the ‘80s during the Wall Street era.
While the look is still synonymous with business, these men spotted on the streets of Florence illustrated how approachable pinstripes and chalkstripes can appear outside the office as well. As it turns out, you don’t need to be a CEO or investment banker to work a striped suit into your rotation.
