This Just In: Patricks

Each season, our buyers set out to build upon our existing roster by adding a few new brands into the mix. As such, we’re proud to add Patricks’ selection of high-performance grooming products for men to our grooming section.

Brand Background

Australian electrician- turned-hairdresser Patrick Kidd was so unsatisfied with the haircare products on the market that he decided to develop his own. After turning a $5,000 loan into a full- blown hair care empire, he then expanded his focus to skincare skincare products – partnering with international labs to develop science- based formulas for anti-aging serums and moisturizer creams.

Our Team’s Take

Renata Leung, our Divisional Merchandise Manager of Footwear and Accessories, says the streamlined look of Patrick’s products is a good reflection of the brand’s overall philosophy. “What stood out to me first was just how modern, minimalist and masculine the packaging was,” she says. “It’s an uncomplicated line that lends itself to an easy skincare regime that any guy can understand and follow.”

How To Use It

For anyone new to the world of grooming, Leung recommends starting out with a product from Patrick’s hair care line, like its popular wax pomade. “Skincare can seem overwhelming,” she admits. “But if you build an easy grooming routine around a single hair product first, you’ll develop an appreciation for how easy it is to work with Patricks products, and the big difference that they can make. And then you can expand from there to its shampoo and conditioner, or its skincare line.”