3 Swimwear Brands to Know

Regarding swimwear, we always say it’s worth investing in the best – the reason being, if you’re in a pair of swim shorts, chances are you’re not wearing much else. When your entire look hinges on just one garment, make no compromises.

These three brands represent a large portion of the premium resortwear market, taking swimwear to stylish new heights by combining quality construction, second-to-none materials, and timeless-yet-playful design.

Whether you’re at the lake, by the pool, in the sand, or out on the water, you can trust these swimwear specialists to set the style standard.

Vilebrequin

This luxury French swimwear brand was founded in 1971 and is inspired by the lavish lifestyle of St. Tropez, the famous vacation destination within the French Riviera and home to the brand’s founders. Vilebrequin’s early swimwear models, including the signature Moorea swim short, quickly helped establish the brand as an icon of beach-chic fashion.

Vilebrequin’s current swimwear styles are similarly appreciated for their vibrant colours, creative use of patterns, impeccable craftsmanship, and timeless silhouettes. Vilebrequin also produces a line of ready-to-wear casual clothing with a cohesively glamorous, retro-inspired appeal, including polos, button-up shirts, towel knitwear, accessories, and more.

Frescobol Carioca

Luxury and leisure combine with ‎Frescobol Carioca, a resortwear label inspired by Brazilian beach culture, founded by two London-based business partners with an affinity for quality and vida Carioca.

The name Frescobol Carioca is a combination of two words; Frescobol, a traditional Brazilian beach game involving a paddle and ball, and Carioca, a name given to the inhabitants of Rio de Janeiro describing their playful and spirited way of life.

Elements of both playfulness and tradition can be found throughout the brand’s swimwear and ready-to-wear collections, which merge timeless designs with bright colours and intricate patterns. Frescobol Carioca’s sophisticated yet easygoing aesthetic is a favourite among upscale jetsetters and everyday beachgoers worldwide.

OAS

‎OAS, abbreviated from "Ordinary Attire Swimwear," is a contemporary swim and resortwear brand founded in Stockholm and inspired by the casual beach-front lifestyle of Barcelona. OAS’s sharp rise to ascension across the premium swimwear market can in part be attributed to the brand’s creative use of pattern, colour, and fabric, notably its trademark cotton towelling material.

OAS produces a curated range of classically inspired garments from swimwear to shorts to camp collar shirts, often sold in matching sets adorned with the same expressive patterns and motifs. Variation and experimentation with fabric texture are also common themes throughout OAS collections as the brand is constantly innovating with less common materials and production techniques.